Ever since the Ludlow Massacre, corporations have waged an unyielding propaganda campaign against their own workers. Today, labor’s share of national income is at historic lows as corporate profits hit all-time highs.
Combining PR-industry techniques with agile, software-focused methods, Anthem Labs is waging war against corporate propaganda.
Pursuing long-term goals
Instead of spending massive sums of money on short-term electoral goals, Corporations fund long-term, year-round PR campaigns designed to permanently change public attitudes. Along these lines, Anthem Labs seeks to…
Frame the debate
Move the Overton window
Highlight important research
Empathizing with our audience
Although progressive publications have been covering corporate propaganda for years, this finger-wagging, self-righteous approach doesn’t have much of an effect of public opinion. To really change minds, we…
Appeal to our audience’s moral framework (not ours)
Use appropriate distribution channels
Produce entertaining, shareable, and memorable content
Executing with agility
Propaganda is an arms race—techniques that work are copied until the public learns to ignore them. To succeed in this rapidly-changing landscape, Anthem Labs will…
Measure outcomes precisely
Leverage technology to expand reach and keep costs down
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