We’re fighting back against corporate propaganda.

For over a century, corporations have bought major political outcomes through the shrewd use of propaganda.

Anthem Labs is using similar methods to give power back to the people.

Buying Democracy

Since the birth of the public relations industry in the early 20th century, corporations have controlled public opinion.

TOBACCO

Despite its well-known dangers, tobacco still causes 1 in 5 American deaths. Big Tobacco currently spends billions to buy academic research, and recently convinced the EPA to ignore huge swaths of scientific research.

TECHNOLOGY

Facebook and Amazon are now the largest corporate lobbies in the US, and tech companies spent $205 million on a propaganda campaign to pass their own (virtually unrepealable) ballot measure in California.

PHARMACEUTICALS

The largest lobbying group in DC, Big Pharma also spends millions funding favorable research, medical schools, and nurse training—successfully persuading lawmakers and doctors to approve and prescribe their drugs.

WORKER'S RIGHTS

Ever since the Ludlow Massacre, corporations have waged an unyielding propaganda campaign against their own workers. Today, labor’s share of national income is at historic lows as corporate profits hit all-time highs.

CLIMATE CHANGE

Anti-climate corporate interests spent over half a billion dollars on propaganda to defeat the 2009 cap-and-trade bill, stymying climate efforts for the last decade and muddying the waters of the climate debate.

HEALTH REFORM

Insurance companies spend millions every year resisting healthcare reform, even though the US ranks 46th in life expectancy (behind Cuba), but first in healthcare spending.

Anthem Labs is fighting fire with fire.

Combining PR-industry techniques with agile, software-focused methods, Anthem Labs is waging war against corporate propaganda.

Pursuing long-term goals

Instead of spending massive sums of money on short-term electoral goals, Corporations fund long-term, year-round PR campaigns designed to permanently change public attitudes. Along these lines, Anthem Labs seeks to…

Frame the debate
Move the Overton window
Highlight important research

Empathizing with our audience

Although progressive publications have been covering corporate propaganda for years, this finger-wagging, self-righteous approach doesn’t have much of an effect of public opinion. To really change minds, we…

Appeal to our audience’s moral framework (not ours)
Use appropriate distribution channels
Produce entertaining, shareable, and memorable content

Executing with agility

Propaganda is an arms race—techniques that work are copied until the public learns to ignore them. To succeed in this rapidly-changing landscape, Anthem Labs will…

Experiment often
Measure outcomes precisely
Leverage technology to expand reach and keep costs down

Join the cause.

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Want to help? Send us an email at hello@anthemlabs.org.